Suppose you have got a brilliant new concept for a hotel or similar hospitality industry establishment. It is not enough to just run away with that idea and head on to the drawing board. There is another important thing to do before planning how many suites the hotel has or how large the restaurant will be. That thing is something called market analysis.Market analysis is, plainly and simply put, an examination of the different factors involved in your particular business. This helps a potential business sort out the current market conditions in the area where it plans to set up [...]

Sales are down; profit projections are a concern: it’s time to cut costs. Obvious targets are non-customer facing departments: how big is our administration, HR, finance, marketing? How much are we paying IT and our suppliers? Every department will justify its own existence, how critical it is to the business, while pointing fingers at other departments and their spending – how much did that new office cost?Any business which has a Business Analyst unit will be asked about its value and contribution to the business. The larger the team, the more difficult it is to justify. Equally if the team [...]

In today’s corporate environments, business analysis is key to the implementation of successful projects that deliver business value and create long lasting benefits. Therefore the role of the business analyst has evolved alongside that of the project manager, to initiate and complete increasingly complex projects in today’s business environments.For a good understanding and appreciation of business analysis and the business analyst (BA) role, let’s look at some definitions:“Business Analysis is the process of understanding business change needs, assessing the impact of those changes, capturing, analysing and documenting requirements and then supporting the communication and delivery of those requirements with relevant [...]